Connect with us

CELEBRITY

Serena Williams and Nike collaborated to launch The Serena Williams Design Crew which exhibits creations by Black and Brown designers. Wearing one of the creations from the collection, Serena shows how she combines athletic wear with fashion.

Published

on

Serena Williams is pairing up with Nike to try to bring more people of color into the world of fashion design.

 

On Tuesday, the 43-year-old tennis legend joined Nike (NKE) in unveiling a collection of women’s athleisure wear and accessories, created by a group of 10 up-and-coming designers known as the Serena Williams Design Crew, or SWDC.

Nike selected the group two years ago as part of its “diversity in design” apprenticeship program, which seeks to elevate designers of color who are underrepresented in the fashion design world

The clothes, a mix of SWDC athletic gear and streetwear, will be available on Nike’s website and in stores beginning September 1. Prices range from $20 for a pair of socks to $230 for a tennis tote bag.

 

Nike says its SWDC collection was inspired by Williams and “1990s nostalgia.”

Every design decision, down to the smallest details, was made with Serena in mind,” the company said.

Williams, a designer herself, says she partnered with Nike on the project to promote diversity in the fashion design community.

“I want people from all walks of life to have the opportunity to be in the room,” Williams told CNN Business via email on Tuesday. “There’s so much incredible talent out there. I hope the next generation sees this program and is inspired to get involved.”

Black Americans make up just 6.3% of US apparel makers, according to a 2021 Zippia industry analysis.

 

Nearly 60% of US fashion designers are White, according to Zippia. Researchers for the career services site say Latino and Asian Americans comprise about 15% and 13% of US fashion designers.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

CELEBRITY1 hour ago

A political firestorm is erupting after new reports revealed that allies of Donald Trump are allegedly pushing legislation that critics say could shift the cost of his long-discussed luxury ballroom project onto American taxpayers — despite earlier promises that wealthy private donors would foot the bill.

CELEBRITY2 hours ago

In a series of laugh-out-loud parenting stories that has fans absolutely crying with laughter, Kylie pulled back the curtain on Jason’s chaotic dad moments

CELEBRITY2 hours ago

Jason Kelce and Kylie Kelce steal the spotlight at the TIME 100 Gala — a jaw-dropping appearance that left fans completely stunned!

CELEBRITY6 hours ago

“CEO Vibes Already!” — Kylie Kelce Sparks Buzz With Her Adorable Take on Her Daughters’ Future Careers

NFL8 hours ago

In a moment that has social media absolutely spiraling, Taylor reportedly arrived at the home of Jason Kelce and Kylie Kelce carrying a surprise so over-the-top adorable that little Wyatt Kelce completely lost her mind.

CELEBRITY8 hours ago

🥹💔 “He Couldn’t Hold Back the Tears…” — Travis Kelce Left Emotional After Little Wyatt Chooses “Aunt” Taylor Swift in Heart-Melting Family Moment

CELEBRITY8 hours ago

“A Transformation Unlike Any Other!” — Travis Kelce and Taylor Swift Finally Open Up About Their Secret Journey Into Parenthood

CELEBRITY11 hours ago

The heartwarming secret behind the scenes of Baby Finn’s first birthday has finally been exposed!

CELEBRITY17 hours ago

Emotional Update Shakes Sports World as Donna Kelce Breaks Down Amid Taylor Swift and Travis Kelce Rumors

CELEBRITY17 hours ago

Taylor Swift Sparks Massive Online Frenzy After Private Gym Sighting With Travis Kelce — And Fans Think They Noticed Something Unexpected

CELEBRITY17 hours ago

Taylor Swift Sets the Internet on Fire With Sizzling Beachside Photos Alongside Travis Kelce — Fans Can’t Stop Talking About How Stunning She Looks

CELEBRITY17 hours ago

BREAKING: Taylor Swift & Travis Kelce’s Wedding Date FINALLY Revealed — Save-the-Dates Are Out and New York Is About to Shut Down

Copyright © 2025 Luxurydioruk