Serena Williams slammed over ‘disgusting’ Super Bowl ad as tennis legend promotes weight loss drugs

Serena Williams promoted a weight loss drug and credited the GLP-1 provider Ro for her body transformation in a controversial ad on Super Bowl Sunday.

The legendary tennis player, 44, has been facing criticism from fans for admitting she turned to weight loss drugs amid her post-playing, health journey.

Williams, a sports icon known for holding a total of Grand Slam tennis titles, became a sponsor for the brand last year.

She previously revealed that she lost over 30 pounds in a single year after turning to the GLP-1 drug after stepping back from her sports career.

In a teaser advertisement, that was aired ahead of the commercial to premiere during the Super Bowl LX, Williams teamed up with the telehealth provider Ro to promote weight loss.

She has been receiving significant backlash for the collaboration ahead of the commercial to air during America’s biggest NFL game.

In the commercial that aired in the first half of the game between the New England Patriots and the Seattle Seahawks, Williams was seen injecting the weight loss drug.

She was also seen making another order on Ro’s mobile app, revealing they are releasing a new version of the medication in pill-form.

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In the advertisement, she explained that she not only lost weight but has reduced knee joint stress, steadied her blood sugar levels and lowered her cholesterol.

In August 2025, she admitted that she turned to the weight loss drug after giving birth because she was struggling to get back to the weight she ‘needed to be,’ per People.

She gave birth to her second child, daughter Adira River Ohanian, in August 2023.

In addition to Adira, Williams and her husband Alexis Ohanian are also parents to daughter Alexis Olympia Ohanian Jr., eight.

‘I never was able to get to the weight I needed to be no matter what I did, no matter how much I trained. It was crazy because I’d never been in a place like that in my life where I worked so hard, ate so healthy and could never get down to where I needed to be at.’

She also told the outlet that she began using the weight loss drug in 2024 after she finished breast feeding her youngest daughter Adira.