NEWS
PIERS MORGAN — “I’ve seen better singers and musicians than Taylor Swift in my time, but she has something that blows other stars away”. What do you think that is?
I’ve barely been to any concerts since I ran The Sun’s Bizarre column from 1989-1994 and attended so many gigs that I developed an allergy to them.
But when you have a young daughter then not attending a Taylor show isn’t an option, so I came out of retirement.
And I was genuinely curious to experience the biggest pop music phenomenon since peak rakes her in another £1.5 million PER NIGHT, adding £228 million to the pot, and the movie of the show netted another £204 million, taking the overall revenue income to nearly £2 billion.
These are staggering statistics, dwarfing anything that any other musician has ever earned from a tour.
And that’s before we get into the massive global Taylor economy boost which has seen cities all over the world, including London, enjoy surging Swift-related spending from hotels, restaurants, taxis, shops, car rentals and sight-seeing.