NEWS
PIERS MORGAN — “I’ve seen better singers and musicians than Taylor Swift in my time, but she has something that blows other stars away”. What do you think that is?
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I’ve barely been to any concerts since I ran The Sun’s Bizarre column from 1989-1994 and attended so many gigs that I developed an allergy to them.
But when you have a young daughter then not attending a Taylor show isn’t an option, so I came out of retirement.
And I was genuinely curious to experience the biggest pop music phenomenon since peak rakes her in another £1.5 million PER NIGHT, adding £228 million to the pot, and the movie of the show netted another £204 million, taking the overall revenue income to nearly £2 billion.
These are staggering statistics, dwarfing anything that any other musician has ever earned from a tour.
And that’s before we get into the massive global Taylor economy boost which has seen cities all over the world, including London, enjoy surging Swift-related spending from hotels, restaurants, taxis, shops, car rentals and sight-seeing.